Looking to generate hyper-personalized landing pages for your leads or prospects at scale?

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In this step-by-step guide, you’ll learn how to automatically create hundreds or even thousands of unique landing pages using Apify, Make.com, and Webflow and this all without writing a single line of code.

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This method is perfect for B2B marketing, sales outreach, or highly personalized outbound campaigns. Let’s dive into how you can set this up in under 10 minutes!

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🔧 Tools You’ll Need

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• Apify (for data scraping – optional)

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• Webflow (for CMS-based landing pages)

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• Make.com (for data automation into landing pages)

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🧩 Step 1: Extract Prospect Lists with Apify (Optional)

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If you don’t have a prospect list yet, you can scrape one using Apify. Already using a CRM or spreadsheet? You can skip this step.

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1.1 Create an Apify Account

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• Go to apify.com and sign up.

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1.2 Configure Your Scraper

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• Choose a suitable scraper like the LinkedIn Company Scraper or Google Maps Scraper.

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• Set your search criteria: location, industry, keywords.

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• Export the results as a CSV or Excel file.

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🏗️ Step 2: Create a CMS Collection in Webflow

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Webflow is where the landing pages live. Each CMS item becomes a unique personalized page.

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2.1 Set Up the CMS Structure

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• Log into Webflow and open your project.

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• Create a new CMS Collection, e.g., “Prospect Landing Pages”.

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• Define the collection URL structure, e.g., yourdomain.com/p/company-name.

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Add the fields you want to personalize, such as:

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• Company Name (text)
• Email Address
• Phone Number
• Location
• Offer Text
• Custom Message

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2.2 Design the Dynamic Page

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• Design a single template page.

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• Link the CMS fields to the layout components (e.g., insert the company name into the headline or personalize the CTA).

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⚙️ Step 3: Build the Workflow in Make.com

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Make.com (formerly Integromat) automates the entire process: from spreadsheet or CRM → straight into live Webflow pages.

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3.1 Import Your Prospect List

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📥 From CSV/Excel:

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• Upload your list to Google Sheets.

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• Add a Google Sheets module in Make.com.

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• Select your spreadsheet and specify the data range.

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🔌 From a CRM:

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• Use Make's native modules (e.g., HubSpot, Pipedrive, Airtable) to pull your prospect data automatically.

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3.2 Automatically Create CMS Items in Webflow

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• Add a Webflow > Create CMS Item module in Make.com.

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• Connect your Webflow account.

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• Choose your site and the correct CMS collection.

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• Map the fields from your Google Sheet to the Webflow CMS:
  • Company → Company Name
  • Email → Email Address
  • Address → Location

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• Activate the workflow: every row in Google Sheets = one new personalized landing page.

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3.3 Automatically Publish CMS Items

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• Add a Webflow > Publish CMS Item module.

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• Link this to the previously created CMS item IDs.

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• Result: each landing page is automatically published on your domain.

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3.4 Generate Preview Links

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• Add a Text Aggregator (Tools) module.

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• Format your preview URL as: "https://yourdomain.com/p/{{slug}}".

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• Fetch the slug field from the created CMS item.

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3.5 Write Preview URLs Back to Google Sheets

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• Add a Google Sheets > Update Row module.

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• Add a column called Preview_URL in your Sheet.

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• Write the generated link back to the correct row.

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Final Result

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You now have a fully automated system that:

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• ✅ Pulls data from your CRM or prospecting tool

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• ✅ Builds personalized landing pages in Webflow

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• ✅ Publishes and generates live preview links

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• ✅ Tracks everything inside a central Google Sheet

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What’s Next?

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Take the generated URLs and use them in cold email tools like Smartlead, Lemlist, or Instantly.io, including the unique link as a personalized call-to-action.

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👉 Want help setting up a fully automated outbound campaign with personalized landing pages?

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