Want to write blog posts that actually rank on Google? With the right method, you can consistently create content that’s both valuable to your audience and visible in search results.

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In this step-by-step guide, we'll show you exactly how we create high-performing SEO blog posts, every single week.

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Step 1: Find a Relevant Question Using Answer The Public

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Why this step matters:
Blogging about something nobody searches for is a waste of time. With Answer The Public, you can discover what real people are asking about your topic.

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How to do it:

1. Go to Answer The Public.
2. Enter your topic ( as an example we'll use keyword technical SEO).
3. Look at the list of frequently asked questions.

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Step 2: Google the Question

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Why this step matters:
By analyzing the top results, you’ll understand what already exists — and what your content needs to do to stand out or improve.

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How to do it:

• Type the question into Google.
• Review the top 3 organic results.

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Step 3: Analyze the Top 3 Results

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Why this step matters:This gives insight into the structure, approach, and content of successful pages. You'll spot gaps you can fill.

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What to look for:

• What H2s and H3s are used?
• What’s the angle or focus?
• What’s missing?

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Analysis for our example 'technical SEO':

• Most posts focus on speed, mobile-friendliness, and crawlability.
• What’s missing: a step-by-step guide or checklist.

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Step 4: Summarize the Core Information

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Why this step matters:
Use the best ideas from top content as your base, but in your own words and structure.

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For example: Summary for “Why is technical SEO important?”

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• Technical SEO is the foundation of your website for search engines.
• Without it, Google can’t index your pages, which means no rankings.
• Key aspects: speed, mobile usability, structured data, site security.
• Essential tools: Google Search Console, PageSpeed Insights, Screaming Frog.

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Step 5: Build a Strong Blog Outline

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Why this step matters:
A clear structure helps both readers and search engines better understand your content. Use headings from competitors and Google’s related searches.

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Example outline:

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1. What is technical SEO?
2. Why is technical SEO important?
3. Risks of poor technical SEO
4. Key elements of technical SEO:
   • Site speed
   • Mobile responsiveness
   • Crawlability
   • Structured data
5. Tools to check your website
6. Real-life example
7. Technical SEO checklist

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Step 6: Use ChatGPT to Draft Your First Version

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Why this step matters:
AI tools like ChatGPT help you move from blank page to first draft in minutes — perfect for getting started.

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How to do it:

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• Provide your outline and summary to ChatGPT.
• Let it generate a first draft.

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Step 7: Add Your Personal Expertise

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Why this step matters:
Real-life experience and insights make your content credible and unique  which both readers and Google love.

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How to personalize your post:

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• Add a client case study: e.g. 40% of their pages weren’t indexed.
• Include a screenshot of a Screaming Frog crawl report.
• Share actionable tips from your own SEO audits.

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Step 8: Publish and Add Internal Links

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Why this step matters:
Internal links strengthen your SEO structure and help Google better understand the relationship between your content.

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How to do it:

• Add 2–3 links to relevant existing blog posts.
• Use keyword-rich anchor text naturally in your writing.

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Step 9: Repeat This Process  every Week

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Why this step matters:
Consistency drives SEO growth. Publishing two high-value posts per week helps build domain authority and drive traffic over time.

Tip: Block time in your calendar, for example, every Monday and Thursday to work through this 9-step process with a new question.

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