You've made a great website, but now you want people to be able to find it on Google. That's where SEO (Search Engine Optimization) comes in. But what is SEO, and how do you get your website to rank higher on search engines? In this blog, I'm telling you all about it step by step in easy-to-understand language.

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What is SEO?

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SEO stands for search engine optimization. It's the process of making your website rank higher in search engines like Google. The higher your ranking, the more likely people are to click on your site. SEO has three main elements:

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• Technical SEO -The technical aspect of your website, such as speed, mobile responsiveness, and search engine crawling.

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• On-page SEO - Everything you can optimize on your website, such as content, headings, and internal linking.

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• Off-page SEO - Off-site externalities such as backlinks and social signals.

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Let us now elaborate on these points in more detail.

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1. Technical SEO: The Foundation Needs to Be Strong

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Google adores websites that are mobile-friendly and fast. Here is what you can do:

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• Improve site speed: Use tools like Google PageSpeed Insights to check the speed of your site. Compress images and remove unnecessary code.

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• Make mobile-friendly: Make sure your site is accessible on smartphones and tablets. Google prefers mobile-friendly websites.

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• Indexing and crawling: Use Google Search Console to ensure your pages are indexed correctly and fix any issues.

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• SSL Certificate: Use HTTPS instead of HTTP for a secure and trusted site.

A strong technical foundation is the key to SEO success. Speed, security, and mobile-friendliness aren’t just featurer, they’re necessities

2. On-page SEO: Your Content Engages

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Here is where you have the most control. Ensure your content is properly written as well as search engine optimized.

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• Get the right keywords: Perform keyword research using tools like Google Keyword Planner or Ubersuggest and incorporate relevant keywords naturally into your writing.

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• Develop useful content: Answer your visitors' questions and provide informative and readable content.

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• Optimize page titles and meta descriptions: Your titles and descriptions should be informative and appealing.

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• Internal linking: Link to other related pages on your site to encourage visitors and support SEO hierarchy.

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• Use headings (H1, H2, H3): Makes it easier for search engines and visitors to navigate your content.

"Content is king, but context is queen." - Gary Vaynerchuk

3. Off-page SEO: Establish Your Authority

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This chapter is about other websites taking notice of your website. Google considers a website with many high-quality backlinks to be an authority that can be trusted.

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• Acquire backlinks: Get links from other high-quality and relevant websites in your niche.

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• Guest posting: Create informative articles on other websites and leave a link to your website.

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• Use social media: Publish your articles on social media to gain more traffic and exposure.

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Bonus: Continue to Refine Your SEO Strategy

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SEO is a process, not a one-time activity. Continue to monitor your performance using tools like Google Analytics and Search Console, and adjust your strategy accordingly.

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Need to take SEO seriously?

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Start with the basics:

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• Have a secure, mobile-friendly, and speedy website.

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• Create quality content.

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• Build your online reputation.

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Good luck!

SEO success doesn’t happen overnight. Stay consistent, track your progress, and keep refining your approach.

Need help to get more organic search results?

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